The Coca-Cola War Effort. Nothing helps a PR campaign more than getting an endorsement from Uncle Sam. In 1941, Coca-Cola teamed up with the war department to start a campaign that promised every soldier a Coke for a nickel regardless of the cost to The Coca-Cola Company. To this day, the image of a soldier in uniform enjoying an ice cold bottle of Coke is a familiar one.
9/18/2018 · The 20 best PR campaigns of the past two decades. The past 20 years have seen an evolution in the way brands approach communication, with the introduction of social media placing a greater emphasis on the role of the consumer’s voice, 11/29/2018 · Recent campaigns show the extent to which social media allows PR campaigns to garner serious awareness, reach, and results. One of our examples below includes a viral social campaign that’s helped raise millions for cancer research in just a few days! Still not convinced? Check out the other 6 PR campaigns below that have taken over social …
